Versus Versace reveal its collaborative collection with M.I.A.
M.I.A.’s capsule collection for Versus Versace comes as an unexpected but oh-so-exciting move for the worldwide fashion brand.
Teaming up with the Grammy-award winning artist, the nineteen-piece collection perfectly encompasses the star’s rebellion with the brand’s fierce attitude. A match made in heaven? It’d seem so.
The finest twist comes from the line’s bootleg inspiration, reworking the theorem of pretend Versace merchandise sold at the streets, as kaleidoscopic prints are cut into clashing dresses, tops, skirts and trousers.
Blown up graphics of gold medallions won’t look misplaced on a market stall, but here they’re the genuine thing and shortly-to-be-well-liked.
“I love the energy of the road, so when M.I.A. suggested we use bootlegs of Versace, i believed it was such a good idea,” said Donatella Versace.
Adding, “The collection is everything that i admire in regards to the new Versus Versace – it’s fast, loud, unafraid, and brings together the worlds of music and fashion. I can’t wait to work out people wearing the gathering.”
If that isn’t enough to get you on board, M.I.A. goes directly to say, “It’s always been portion of the M.I.A. culture – to speak about bootlegs, and folks that sell them or lead them to. After I was approached by Versace, it gave the impression of a good suggestion to take that and reverse the cycle.”
The Born Free singer also models the gathering in a suite of recent campaign images, as she hit the markets of East London with photographer Jaime Martinez.
This would be the guiltiest pleasure of all of the collections you spot this season.
By Jessica Bridgeman
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