It’s a never-before-seen move from fashion brand Oscar de la Renta, who’ve shaken up the craze world by unveiling their Autumn Winter 2013 campaign on social media site Instagram.
Released on Instagram account @oscarprgirl – run by senior vice chairman of world communications Erika Bearman – the pictures were shared of their entirety and items made available to pre-order instantly – meaning open access for all in a move that’s great news for die-hard de la Renta fans.
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The opulent campaign was shot in Ny, the brand’s home town, by renowned fashion photographer Norman Jean Roy and styled by Alex White, featuring three beautiful upcoming names within the model world: Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne.
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Full of drama, the gathering displays bold jewel colours and the luxe elegance that we’ve come to expect from Oscar de la Renta. With floor length gowns, tons of gleaming, chunky jewellery in addition to pared back silhouettes within the darker, subtle separates, we’re longing for a really luxurious Autumn Winter 2013.
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