Michael Kors launches new campaign to focus on world hunger
Michael Kors has launched a brand new campaign to tackle global hunger, with Halle Berry, Chanel Iman, Lily Aldridge and Joan Smalls stepping in to lend their support.
The American designer has teamed up with the United Nations World Food Programme all this month to honor World Food Day – which occurs today, 16 October – with awareness-raising activities running around the globe.
How will we become involved? Michael Kors teams, in New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong, will hit the streets to offer away Watch Hunger Stop T-shirts. Photo booth pictures of these wearing their limited tees will then be streamed on New York’s Time Square billboards and at WatchHungerStop.com. Simply #WatchHungerStop to become involved online.
Halle Berry also helped to launch a brand new 100 Series watch in time for the campaign, and for every watch sold, 100 children in a hunger-stricken area will receive a nutritious meal.
“The response to Watch Hunger Stop has been amazing,” said Michael. “We delivered one and a half million meals to children in lower than six months, and we’ve only just begun. Our hope for World Food Day is to get people talking about hunger, and in regards to the some ways they may help address the issue. Donate, volunteer, talk, text, tweet – really, everyone could be an envoy.”
Order your watch here. Don’t miss World Food Day on 16 October.
By Jessica Bridgeman
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