To celebrate the launch of my-wardrobe’s new Shoe Boutique, we speak exclusively to 6 in their star footwear designers.
Aquazzura designer Edgardo Osorio was raised between Columbia, Miami and London, and now lives in Florence, equating in a seriously sexy design aesthetic. His feather trims, jewel coloured satins and skyscraper heels are worthy of an evening out in any of the world’s party capitals. Edgardo tells us about his inspirations, ambitions and why he has finally decided to step out from behind designers like Roberto Cavalli to establish his own business…
Where did the name Aquazzura come from?
Aquazzura comes from the Italian ‘Acqua Azzura’, this means that blue water. I’ve always been in love with the ocean and the sun and wanted a reputation that jogged my memory of this, even within the winter. The label takes the assumption of a latest Dolce Vita and a year-round vacation lifestyle. My aesthetic reflects the wonder and class of a undeniable sort of Italian style – never overdone. i feel that small, luxurious details make everything in life look great.
Why did it’s essential launch your individual label?
After greater than 10 years working for other luxury brands i wished to create my very own line with an incredibly specific aesthetic and sensibility. i believe the market is saturated with over-priced and over-designed shoes so i wished to give something simple and complex, but still special. We’ve seen numerous crazy shoes accessible lately – it’s time to bring something elegant back.
How did you prepare in your own line?
Before starting my very own label, I worked for some amazing companies – being at Cavalli and Ferragamo allowed me to be amongst an appropriate people within the industry daily and work with the top levels of luxury on earth. I learned the way to appreciate good design and the way real luxury is made. I wouldn’t be who i’m today if I hadn’t experienced this.
Could you describe your design ethos for us?
I want to mix Italian sophistication and Latin sensuality. Oscar de la Renta once said you’ll want to walk such as you have three men behind you. If you wear my shoes you’ll have five men behind you!
What was in your AW13 collection mood board?
Stanley Kubrik’s film Eyes Wide Shut was the key inspiration behind the gathering. I also checked out images of Charlotte Rampling taken by Helmut Newton within the early 70’s. i like how powerful and wonderful women look in his pictures.
What goals do you’ve for the logo within the following few years?
I desire to turn Aquazzura right into a global accessories brand selling not just shoes, but bags, and a whole range of accessories. My goal is to open stores in every major city worldwide in the next ten years. We already sell in 28 countries within the best shops and boutiques on the earth, but not in our own stores yet. We’re planning to open our first boutique next year in Big apple, soon afterwards followed by London, so there’s a good number of exciting things to appear out for!
By Caroline Leaper
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