French Connection and Rankin reveal sketchtostore campaign

French Connection

French Connection

Fashion brand French Connection threw a celeb-filled party to assist celebrate their new Autumn Winter #sketchtostore campaign.

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Signalling a brand new era, the new French Connection campaign was shot in black and white – a primary for the corporate. FC worked with acclaimed photographer Rankin and illustrator Jo Bird to create these striking images. Representing the French Connection creative experience, from sketch to store showcases an fruits that features a number of cute separates and luxe accessories that the emblem is renowned for.

Celebrities that were in attendance on the event included Millie Mackintosh and the solid of Made In Chelsea who joined MTV presenter Laura Whitmore to party with fashion’s finest.

French Connection

 

Created in three stages, Rankin first photographed the models nude before the clothing designs were sketched and overlaid on top of the photographs. Finally, to finish the method, the models were revealed wearing the particular looks from the French Connection Autumn Winter 2013 collection.

We can’t wait to look the top product in store!