For the primary time ever within the fashion house’s history, Tod’s classic leather saddlery was given a vibrant contemporary twist, courtesy of photographer David LaChapelle.
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Dreamt out of a desire by Tod’s to point out their traditional totes “in a fully new and strange way”, the Pop Touch project reinvents the brand’s equestrian inspired leathers.
The Sella Bag – which takes its inspiration from a dressage saddle – is the star of the tale, in a project that mixes theatrical scenery and moving sketches with luxe leather.
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Speaking of the campaign, David said, “This idea happened because the history of the corporate and its craftsmanship, it just suggested the sector of saddle.”
Adding, “The joy i am getting out of my work is all to do with the joys of the collaborative process and the creativity – for this project, the set, and dealing with all the talented people that made it happen, that process, that moment of creation – all of it equals the great thing about the one finished image.” NL
The ‘Pop Touch’ project and sale of the Sella bag might be launched online in early September.
Watch: Behind-the-scenes at the Pop Touch project…