Introducing Tod’s ‘Pop Touch’ by photographer David LaChapelle

Tod’s

For the primary time ever within the fashion house’s history, Tod’s classic leather saddlery was given a vibrant contemporary twist, courtesy of photographer David LaChapelle.

GET MORE FASHION NEWS

Dreamt out of a desire by Tod’s to point out their traditional totes “in a fully new and strange way”, the Pop Touch project reinvents the brand’s equestrian inspired leathers.

The Sella Bag – which takes its inspiration from a dressage saddle – is the star of the tale, in a project that mixes theatrical scenery and moving sketches with luxe leather.

FOLLOW INSTYLE ON TWITTER FOR THE NEWEST FASHION NEWS

Speaking of the campaign, David said, “This idea happened because the history of the corporate and its craftsmanship, it just suggested the sector of saddle.”

Adding, “The joy i am getting out of my work is all to do with the joys of the collaborative process and the creativity – for this project, the set, and dealing with all the talented people that made it happen, that process, that moment of creation – all of it equals the great thing about the one finished image.” NL

The ‘Pop Touch’ project and sale of the Sella bag might be launched online in early September.

Watch: Behind-the-scenes at the Pop Touch project…

Laura Ashley launches 1960’s inspired Archive collection

To mark the celebration of 60 years of high street design, Laura Ashley has announced the launch in their new 1960’s inspired Archive collection.

SEE MORE FASHION NEWS

With designs plucked fresh from the Laura Ashley archive, the diversity features 1960’s printed bold geometrics and statement monochromes, with nods to Laura Ashley’s early designs and well-loved bold prints.

Comprising a number of chic separates, dresses and knits, the road will even offer a re-issue of the Pelham print silk scarf which was first launched in 1953 – perfect for work or weekend wear.

SHOP OUR PICK OF ONE OF THE BEST AUTUMN DRESSES

And our pick of the variety is available in the shape of an excellent chic high neck checked dress – made for channelling that stylish vintage vibe. NL

The new Archive collection from Laura Ashley launches in store and online in October 2013.